National and regional regulations have a strong impact on the marketing and advertising strategies of the products and services that our clients offer, in this sense Alaiza & Pedraza Abogados takes charge of advertising rights, avoiding legal contingencies and/or violations of regulations; making sure the marketing of the product and/or service has all the tools to become the next star product/service. Our advice extends to consumer responsibility, as well as product labeling issues.
Likewise, within the supply-demand of the market, our clients continually launch business promotions that directly favor the final consumer: raffles, contests, awards, among others. In this sense, we carry out all the processes before the State Entities, to obtain the corresponding authorizations; we also take charge of the elaboration of legal strategies for the Promotional and Commercial Campaigns to be presented to the Authority, prior to their launch; Preparation of Contracts and Agreements.
On the other hand, we warn and advice regarding the advertising norms for regulated goods, such as tobacco, alcoholic beverages, etc.; we review the probabilities of possible claims, comparative advertising, consumer protection, and support in all matters related to the Public Authority in this matter.