16/09/2020 Mauricio Mujaes

The Gaming Authority approved a new regulation for business promotions

Combos and discounts can now be treated business promotions

Companies, pay attention. The new regulation of business promotions, approved by the Gaming Authority (AJ), through Regulatory Resolution 01-00001-20, provides two important modifications to take into account with respect to discounts and combos.

And it is that from this change to grant discounts by raffle or with prior notice, or to offer combos in whose diffusion they refer as promotion, they will be business promotions.

This raises many questions, one of the most recurring being, will it benefit or harm companies?

According to the pricing expert Carlos Hugo Barbery, on the subject of combos there is not much inconvenience, since the modification only specifies that if it is presented as a combo, it should not say or be offered as a promotion, because otherwise it is assumed as such, it is reached by the norm of business promotions.

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