The brand is the most valuable intangible asset of a company, as it identifies not only its products and services, but also its Shareholders, and its entire structure itself. Through the brand, the company is positioned in the market, therefore, it is essential to protect all trademark rights.
Alaiza & Pedraza Abogados has extensive experience in Intellectual Property worldwide, particularly in the Andean Community of Nations, maintaining strategic alliances to register national and foreign trademarks in all the integrating countries of it. We guide our client during negotiation and / or structuration of licensing contracts for trademark use, distribution and franchising, trademark registration and protection, slogans, logos, trade names and others. We have experience with confidentiality agreements, exclusivity agreements and non-competition agreements.
We are known for defining strategies for the registration and protection of brands, products and services that have been developed successfully in the Andean region in various market sectors. We monitor the applications for new trademarks in the Andean market, so that they do not affect the rights of our clients, preventing, if necessary, the registration of trademarks that we consider risky for the trademarks protected by us. We accompany our clients in the mergers and acquisitions process, detecting possible brand contingencies.
We lead all types of administrative and contentious-administrative process, such as oppositions, administrative appeals, contentious – administrative, judicial actions of cancellation, nullity, as well as agreements of coexistence between distinctive signs, assignments and / or purchases of trademark rights, among others.
Additionally, we train marketing and sales teams in regulations for advertising and labeling.